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branding

neufzéro

Building brand identity for neufzéro design agency.

branding

This project has been made in collaboration with Antoine Maurais and Maxime Petit

Simplicity serve meaning

According to the 3 founders of Neufzéro, the inspiration for the name of the studio was a renewal, even a restart but also a goal. They were also a need to express a link between them and this link was the memory of the 90s. As a French studio they wanted to stay close to their country and use a French name.

Neuf mean 9 but in French neuf also mean new. zéro mean 0, but it can be related to the beginning. Combining neuf and zéro we arrived to an expression of renew and at the same time to the period of time that linked them together. 90, 9 - 0, NEUFZÉRO.

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exploration

the brand

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